Chapped lips are a universal problem—many of us use a balm or stick daily to keep our lips soft and smooth. While lip balm may not be something you’d immediately consider when looking for a business opportunity, the growing interest in natural lip care makes this necessity a viable product idea.
Yes, believe it or not, learning how to make lip balm is a marketable skill. Avid DIYers (do it yourself) who concoct all sorts of creative projects can take that passion and channel it into a side business. DIY lip balm is a great product for fledgling entrepreneurs on the prowl for a new idea to build a business around.
It’s easy to take the below recipe and customize it to create your own lip balm to market. Because the ingredients are relatively inexpensive and it’s simple to make in your own kitchen, homemade lip balm is a viable way to turn a creative passion into a product.
Homemade lip balm has become an essential lip product for consumers. Grand View Research says the global lip care market hit $1.98 billion in 2020, with a predicted 5.9% compounded growth rate each year through 2028.
The market research company also reports an increase in awareness regarding personal care products. Rising lip care issues, such as chapping, splitting, and wrinkles, is estimated to further propel the demand for lip balm. And an increasing amount of men are becoming interested in lip care products. It also predicts online sales as the main distribution channels for new entrants into the market.
Lip balm is for everyone. Whether you use it daily or carry it around for when your lips are dry, it’s a helpful product for consumers. In fact, 81% of women and 39% of men use lip products daily, with women averaging about 2.35 times per day—some up to 14 times in a day.
Google Trends shows consistent interest in lip balm over the past five years. Consumers tend to search for lip balm most in the fall and winter months. You’ll notice the uptrend in interest begins mid-October and finishes around March. This gives lip care retailers a nice seven-month window to push sales before summer.
Since lip balm has a universal purpose, it can be sold anywhere, making it one of the best crafts to make and sell. Searches for lip balm expand across the globe, including Singapore, Indonesia, the United Kingdom, New Zealand, and Australia.
So if you’re an entrepreneur looking for a new product to sell, lip balm is a solid option for you. A lip balm business offers numerous benefits, including:
Creating lip balm is a skill you can turn into a nice side income. You may not find it profitable to start a lip balm business on its own, because the profit margins are low. But you can easily expand into different body and skin care products.
Many brands, like Meow Meow Tweet, take this route to create a more sustainable lifestyle. It offers lip balm, like the Coconut Cacao vegan balm below, alongside a mix of complementary face care products.
Regardless, it’s clear that lip balm can be a profitable venture when done right. It’s a good creative outlet, because you can produce any type of lip balm possible. And you can easily expand into other product categories if you want to grow beyond lip balm.
Now that we’ve established that natural lip balm offers enough demand and sales to potentially support a new homemade lip balm line, let’s examine the various types of lip balm you can try recreating.
While there are numerous types of natural lip balm, here are some of the most popular and pervasive types on shelves today.
When it comes to choosing natural ingredients for the base of your lip balm, one of the go-to substances to use is beeswax. After all, one of the most popular brands of natural lip balm—Burt’s Bees—is created from beeswax.
Beeswax pellets are also easy to order, mix well with other lip balm ingredients, and are relatively inexpensive (you can order one pound of beeswax pearls/pastilles for around $9).
While natural lip balm is generally used to treat or prevent chapped lips, plenty of us also like to add a pop of color to our mouths while we’re at it.
As such, there are a variety of tinted lip balms in innumerable colors. From pinks, oranges, purples, reds, and everything in between, you can create plenty of custom shades using either a small amount of lipstick mixed in with your recipe or mica powder in your preferred pigment.
To soothe chapped or dry lips, many natural lip balm varieties include ingredients to alleviate pain from cracked skin. The most common ingredients include menthol or camphor, which ease dry lip pain.
Homemade lip balm creators can also include a variety of essential oils in their recipe to add other healing qualities, such as lavender for stress relief.
If you are selling medicated lip balm, you’ll want to read the Food and Drug Administration’s (FDA) regulations for cosmetics packaging and labeling. Cosmetics are regulated by the FDA, which is strict with how you can package and market lip balm products. You don’t want to get fined for not complying with the law when starting your lip balm business.
Cannabidiol (CBD) is one of the cannabinoids found in cannabis plants. Unlike tetrahydrocannabinol (THC), CBD doesn’t give you a “high.” But it does have therapeutic effects that benefit the skin, like moisturizing dry and chapped lips.
CBD isn’t the base of the lip balm. It’s often mixed with other ingredients, like kokum butter, beeswax, coconut oil, almond oil, olive oil, avocado oil, castor oil, and hempseed oil to create the final product. If you choose to produce CBD-infused lip balm, look for the following indicators of safety and quality:
Vegan lip balms use no animal byproducts in their formulas. They cater to consumers who do not eat or use food and other products derived from animals, be it by preference or for medical reasons.
These lip balms use ingredients like coconut oil, sunflower oil, cocoa butter, vitamin E, jojoba oil, and calendula flower extract to hydrate and protect the lips. They can even come medicated with SPF to protect lips from sun and wind damage.
Take Hurraw! Balm, for example. The brand makes vegan, raw, organic, and fair trade balms. It features tinted balms, ayurvedic and medicated balms, and classic styles using all-natural ingredients.
SPF lip balms offer some sort of sun protection. They may include ingredients like carrot seed essential oil, red raspberry seed oil, coconut oil, beeswax, shea butter, and zinc oxide—each of which has its own SPF benefits.
It’s important to note, however, products that claim to have SPF may require additional licensing or certification from the FDA. You’ll want to ensure you refrain from claiming protection from skin cancer and skin aging unless you have your products tested by a certified and approved lab.
While there are many varieties of homemade lip balm, we’re offering a DIY lip balm recipe here for you to customize. Change out the beeswax base, use your preferred essential oils, and/or add color for a tint to personalize the following recipe for your own purposes.
Before getting started, you’ll need to assemble all your ingredients, including:
Take the beeswax, shea butter, and coconut oil and put them in the top pot of a double boiler. Add tap water to the bottom pot. Place the double boiler on your stove, and turn the heat to medium high.
Once all the ingredients begin to melt in the pot, use a spatula or wooden spoon to stir and combine.
Once all the base ingredients are melted and well combined, remove the double boiler from the direct heat. Keep the top pot above the bottom pot containing the water to maintain the temperature of the ingredients (and to prevent the melted balm base from hardening).
After the double boiler is removed from the direct heat, begin adding a few drops of your favorite essential oil to the mix. Mix in five to 10 drops to start, then test the scent. Add more essential oil based on your preference.
Now you’ve added your scent of choice, it’s time to add a pop of color to your lip balm mixture. From here, add a pinch of mica powder or a pinch of lipstick to the balm base. Stir to combine the color into the mix. Slowly add more powder or lipstick to darken the color of the mixture to your preference.
Once the mixture is combined, spoon the balm into a pipette or dropper.
Once the balm mixture is in your pipette or dropper, transfer the balm into your tins or chapstick tubes. Allow them to cool off at room temperature for several hours.
After the balm has cooled to room temperature, you’re ready to sell your newly created tinted lip balm!
Now that you know how to make lip balm, let’s look at how you can start running a business selling it.
A successful lip balm business won’t succeed just from hard work. Think about a niche in the market that isn’t being filled or a target market you want to reach with your products. This will attract customers interested in buying your products.
Some ideas:
When doing market research, consider what other products you could offer alongside lip balm. It’s very rare for a business to succeed selling lip balm alone. Brands often sell other body or skin care products like scrubs, lotions, soaps, etc.
SUGAR Cosmetics, for example, sells lip balm, but also lip scrubs, makeup, lip gloss, and other related things that can be made and sold online.
You can upsell customers based on past lip balms they buy, create scent-centric bundle packages, and reach new audiences by expanding your product line.
Learn more: How to Start a Makeup Brand Online
If it looks like you found a target market and good products to sell, you’re ready to start planning your brand. This means choosing a business name and logo—both of which will ideally go on your lip balm packaging. Customers like brands with a captivating story, so tying that into your name and logo will help attract attention.
FREE TOOL: Cosmetic Business Name Generator
An easy way to find a lip balm business name is using a cosmetic business name generator. Simply type in a keyword for your business, for example, “sky,” and the generator will create business name ideas and instantly check domain name availability for your online store.
Try it
A business plan guides your entire journey as a lip balm maker and business owner. It helps you properly analyze your competitors so you can stand out in the market, understand what your target audience is looking for, and build a solid plan for promoting your new business.
When writing a business plan, ask yourself: What’s the goal for my products? Do I want to be a brand name sold in stores like Anthropolgie? Or do I want to create a white label or private label brand for big stores like Target or Walmart? Do I want to be a premium brand sold only in my retail and online store?
Determine your goal and keep it in mind as you create your brand.
Before you write your business plan, read through the following business plan example. You can download a copy in Microsoft Word or Google Docs and use it to inspire your own planning.
Download the business plan example (.doc)
Do some due diligence around manufacturing and packaging practices. Depending on where you operate the business, you’ll need to comply with local health and safety standards before selling homemade lip balm to the public. You may want to look into any business licenses you’ll need to sell in your region.
If you’re selling in the United States, a good place to start is the FDA’s Small Business & Homemade Cosmetics Fact Sheet. If you’re selling in Europe or the United Kingdom, read the European Commission’s cosmetics regulations guide.
Now that you have the instructions for your very own homemade lip balm recipe, you can start turning your new product into a business. And one of the primary channels where you can find an audience of potential customers for your DIY lip balm is online.
While there are a multitude of digital channels you can explore for your homemade lip balm, one of the first steps to building an online presence is to build your own online store. You then have a digital home to display your handcrafted products—and a central place to drive all the traffic you might drum up on other channels.
While an online store is a good place to get started with marketing your homemade lip balm online, there are other channels you should explore, including:
With a lip balm brand, you’re going to put a heavy emphasis on your visual marketing, which is why platforms like Instagram and Pinterest will be so powerful.
Here’s an example of what a compelling Instagram presence for a lip balm company might look like:
While many retailers may start out making money online, don’t discount in-person sales. To reach new audiences and experiment with new products and income streams, consider setting up face-to-face sales opportunities with your customers.
Homemade lip balm, either as a standalone product or as part of a line of beauty products, can be packaged up and presented beautifully for in-person sales. Whether you prefer to set up a market booth at local craft fairs or attend flea and farmers markets, DIY lip balm creators have a wealth of opportunities to take advantage of in-person sales.
Or, if you prefer to dabble in temporary retail, you can try running your own pop-up shop, or a “pop-in” shop at a beauty or cosmetics store.
At these events, not only can you make face-to-face connections with retail customers, you can also chat with potential wholesale customers.
If that isn’t enough, there are a wealth of other reasons homemade lip balm makers should consider in-person sales:
Doing a little due diligence can set yourself (and your bottom line) up for success. Check out our guide to nail the in-person selling experience, and do some homework on how mobile point-of-sale systems like Shopify POS can help you sell anywhere.
Now that you’re well-versed in how to make lip balm to sell, you can start your very own side hustle. Scratch your creative itch by fashioning your own recipe, then use the above marketing tactics to get your homemade products in front of potential customers.
Soon you’ll start to see the benefits of running your own business selling lip balm and reap the rewards of a profitable business and higher revenue.
Yes, many brands make money selling lip balm online and in person. You’ll want to do market research to determine what types of balms are selling and who is buying them. Then create a unique product for that audience. Brands also extend their product line to other skin and body care products to attract more customers and increase sales.
Do market research. Build your brand. Create a lip balm business name. Write a business plan. Make lip balm to sell. Build an online store. Market your lip balm.
You can sell lip balm for as low as $1.50 per tube or container, or up to $10 for special variations. Try to keep your lip balm priced between $3 to $4 per tube to stay competitive. Offer bundle packs to increase average order value and sell more lip balm online.
Cosmetic products and ingredients do not need FDA premarket approval. So you can create lip balm and sell it without getting an OK from the government. However, the FDA can enforce action against products on the market that don’t comply with the laws mentioned in their guidelines.
May 17, 2023
By: Kari Amarnani
Are you interested in learning how to start a lipgloss business successfully? If so, you came to the right place.
Beauty products, especially lipsticks and lipglosses, are well-loved worldwide because they enhance a look and promote confidence. It’s an enjoyment of the self that perseveres regardless of borders and differences. Everyone feels beautiful with a stunning lip on them.
As a matter of fact, lip products play such a significant role in the beauty industry that they were hardly affected by the economic downturn of the global pandemic. The best part? You don’t have to break the bank to put up a lipgloss business, and the rewards are incredibly promising.
Let’s dive into the three most prominent benefits of knowing how to start a lipgloss small business:
One thing that usually makes or breaks the rise of a business is startup costs. Fortunately, getting into how to create lip gloss isn’t that pricey. The primary investments come from packaging, branding, and marketing. The ingredients for the products themselves are reasonably priced—yay!
You may have to splurge if you’re looking to incorporate higher-quality ingredients, but even then, the cost-to-profit ratio remains pretty reasonable.
You know that knowing how to make your own lipgloss products doesn’t hurt your wallet, and guess what else? They’re also not that difficult to make. Making your own lipgloss products is a relatively simple skill to learn. You don’t need to take any special classes to be a lipgloss expert. You’ll likely even get the hang of the process by the first or second attempt.
So not only is having a lipgloss business cost-efficient and intuitive, but it is also a venture towards a strong and growing industry. Many entrepreneurs struggle with putting up businesses in a lacking market for them. In the lipgloss industry, that’s not a problem.
According to Grand View Research, the lip care industry is expected to reach $1.18 billion by 2025. In 2020, this number was $820 million. Quite a jump, isn’t it? Climb the ladder while you’re smack in the middle of a flourishing industry. It’s the best time to get started.
The iconic Lil Mama once said, “My lip gloss is cool. My lip gloss be poppin'.” and now, it’s time for you to be making cool and poppin’ lipgloss! Get started on these five essential steps on how to start a lipgloss business.
The lipgloss line of business can be supported in all parts of the world by men and women. Lipgloss has no cultural barrier. In fact, it’s also the recommended starting point for pre-teenagers that want to touch base with makeup for the first time. Regardless of age and gender, lipgloss is an option for anyone going for a light look.
Having a broad market scope to work with, you have endless opportunities for your branding and marketing. This allows you to determine your niche—what makes your lipgloss products unique? Who are they meant for? Build your brand identity around that premise and cater to your target audience.
A lip gloss small business is a lucrative industry, and it’s open to any aspiring entrepreneur to bust in and establish their business. You have to freedom to start small by selling your products locally, or you can choose to begin on a large scale with your lipgloss products spread across the country and other parts of the world.
With lipgloss, the world is your oyster.
Truth be told, your lipgloss packaging can make or break your business. It sounds like a stretch, but don’t underestimate the impact of appearance in the beauty industry. Of course, you want your excellent products to speak for you, but people tend to gravitate to items that catch their attention.
The narrative goes a little something like this: This beauty product looks gorgeous on the outside. It’s likely just as beautiful on the inside, which means it could look great on me!
Putting effort into how your lipgloss products look shows that you care enough about your business to make it as beautiful and eye-catching as it can be. Potential customers pick up on that more than you know. The lipgloss-making process is highly intuitive, so invest your time and energy in making them look as stunning as you want people to feel when they use your products.
There are a couple of things to consider, namely:
But the most critical aspect of your packaging is that it needs to exemplify your business flawlessly. It should be so compelling that people can instantly remember you and your brand. It might take some time to get there, but the result is gratifying.
If you want to know how to start a lipgloss business, you have to understand what you tangibly need to make it happen. Let’s get right into how to make your own lipgloss. In terms of the lip gloss machine and equipment, you want to invest in:
These are some of the essential tools most lipgloss businesses have under their belt. If you want to add your own spin to the designs and packaging, add that to the list, but ensure that you cover the necessities first.
Now, what about supplies? These are the most important ingredients to make lip gloss for business purposes:
These ingredients should be the core of every recipe when it comes how to create lip gloss. The rest is up to you. Should you decide to add scents, coloring, or any other element to your products, make sure to get every item from a reliable lip gloss manufacturer. Your customers are applying these products on their lips, and you want to keep their safety as your top priority.
There are many things to consider when you price products that belong in the beauty industry. First, some startups lowball their lip gloss prices at the start of their entrepreneurial journey to attract customers to the business. Though it is practical in most situations, you should consider avoiding this for beauty products.
When the lipgloss price is too low, users may not feel completely safe using them, assuming that the ingredients of the product are low quality. Of course, this isn’t always the case, but it is a norm in the world of makeup.
Then again, there is an umbrella term known as “drugstore makeup,” which pertains to effective products at a reasonable price. Examples of brands that have been dubbed as drugstore makeup are Maybelline, Covergirl, and L'Oréal Paris. They sell their cosmetics, including lip products, at a fairly reasonable price ($6 to $28). And they do work.
Source: HappiIf you want to go with this route, ensure that your products have high-quality and safe ingredients. Who knows? You may just be the new top brand in the drugstore makeup world.
On the other hand, we have brands like Mac and Nars. They price their products a little on the higher side, still reasonable but not as affordable as the examples above. You’ll find lip gloss prices from $26 to $90. They are considered luxury brands, and they also work as well, if not better.
Source: The Beauty NerdYour pricing approach depends on you. If you want your lipgloss products to be more accessible to the public, go ahead and set low prices. Just be sure not to price them too low for users to question their credibility. If you want to go with the luxury brand route, ensure that you back up those prices with unique and long-lasting products.
Running a full-fledged business means being proactive when it comes to the brand marketing of your products. You put in the time and effort into making your lipgloss products look and feel phenomenal—they deserve to be out and proud for the people to see.
Though the lipgloss market is vast and promising, you also have quite a bit of competition doing the same things you are. Having marketing strategies for your small business can provide you with significant growth at the start, which accumulates to long-term success if you’re consistent enough with it.
Here are some marketing strategies to consider for your lipgloss business:
You’ll be a lipgloss boss in no time!
You are already creating gorgeous lipgloss products. Now, it’s time to make a just as magnificent lipgloss business logo to attract people to your brand.
A lipgloss business logo is fundamental to your brand, but there are other steps you can take to build a favorable reputation in the beauty industry. Awareness is a significant factor.
Statistics show that the global beauty industry made $500 billion in sales in 2019 before taking a dip in 2020 due to the pandemic. The provision to wear masks has led to a downturn in lip product sales. However, sales appear to be slowly picking up from $483 billion in 2020 to $511 billion in 2021.
The growing 2021 trend with lip products, especially lipsticks and lipglosses, is satin or sheen textures. Full-coverage and dense shades are also classic options that are continually popular among women.
Branding is essential in standing out, but here are other valuable tips to consider:
A lipgloss business can be a great idea as this market caters to a wide demographic, especially among women in their pre-teen to teen years. Most younger women are more inclined to use lip gloss than adult women, most of whom gravitate to fuller coverage products.
Don’t forget that understanding your target market allows you to optimize and customize your products accordingly. And ultimately, it is the crucial factor that leads to a successful business. Don’t hesitate to engage with your audience—ask for their opinions and feedback, create polls, and learn about their preferences. It does more than you think!
These are some steps that can intrigue people to learn about your lipgloss business, but a good branding strategy boosts the quality of your online entity as a whole. A logo is the face of your business, and if it’s unique and appealing enough, it can compel your audience to check out your products.
Are you looking for a lipgloss business logo? Well, you’ve hit the jackpot. Read on to learn the importance of a logo and how to make one for your lipgloss business!
A logo can help build the visual identity of your lipgloss business and aids in making it stand out from the competition. Remember, the beauty industry can be highly competitive, so having your business present itself in a positive light can do wonders for your brand.
Branding gives your lipgloss business a strong foundation, but effective branding does that and so much more.
Proper branding allows you to interact and bond with potential customers, encouraging them to learn more about you. Though a lipgloss business logo can elevate your brand’s appearance, it has more significance than that— it provides you with credibility and a strong foundation.
Building your lipgloss business can help develop trust between you and your audience, which is essential as customers would be relying on you for their beauty and makeup needs.
Once you start to build a solid connection with your target market through effective branding, your job gets much more straightforward.
A strong logo is a big step in the right direction, and with our logo maker to assist you, your visual branding needs are set and good to go.
But before we get to that, it’s also important to consider other ways you can make your lipgloss business stand out from the crowd.
Here are six easy steps to get your free lipgloss business logo and ways to market your brand with your new visual.
Lip gloss business names are more for the customers than it is for you. Decide on a name that oozes fun and beauty, so much so that it would incline viewers to learn more about your brand.
Consider using a lip gloss name generator to provide you with a great and memorable lip gloss business names along with a beautiful logo to go with it. There’s nothing wrong with a bit of inspiration to guide you through this process. You’ll know the right one when you see it.
All you have to do is input 1 to 3 relevant keywords that describe your business and optimize your preferences.
For example:
Lip Gloss Business Name GeneratorThe tool will generate a ton of lip gloss business names along with potential logo designs for you to choose from.
What do good lip gloss business name ideas have in common? They should inspire beauty and elegance, and they need to correctly express precisely what you specialize in for your lip gloss business.
Browse through the selection of names and choose the one you like the best. Don’t worry about the logo design for now—soon enough, you’ll find hundreds of different designs to choose from.
Here are a couple of tips when you’re choosing a great name for your lipgloss business. It should:
Once you have chosen your preferred name, click ‘Ideas’ on the upper left of the page to look through hundreds of logo designs.
Lip Gloss Business Logo Design Ideas
Every logo you see is fully customizable according to your preferences. All you have to do is look for the design that is closest to your ideal logo. Once you’ve found it, click it to start customizing it. From here, you can modify the logo’s font, colors, icons, spacing— pretty much everything! Keep going until it reaches perfection.
Logo EditorTo help you get an effective logo, consider these tips:
Customization is fundamental because it ensures that your logo creation is 100% yours. You are in complete control here. You understand your vision the most, and with the help of a professional logo maker, you get to make that vision come alive and make it a reality.
Not to mention, customizing a lipgloss business logo also helps make your brand stand out from the crowd. Customization lets you add your own spin to the design. Nothing stands out as innovation does.
Keep in mind the benefits of logo customization:
Once you’re happy with your creation, click ‘Preview’ to see how your new logo will look on various products and merchandise. You will also find information about the logo’s font, color palette, business cards— which you can keep in your branding records as a resource.
Can you believe it? That’s all it took to get a lip gloss business logo—four simple steps, and you’re almost finished.
Once you have finalized your logo, click the ‘Get Your Logo’ button. From here, you can take your new lipgloss business logo home free of charge!
You can start using your lipgloss business logo right away with these benefits:
Launch your lipgloss business in almost no time at all. It's practical to get an early start, so go for it! But take note that your logo is just the start. You still need branding materials featuring your new logo to build your online presence.
This is where the Brand Plan comes in.
The Brand Plan features for a stealOur Brand Plan is your brand-building best friend. For only $10/month, you have instant access to:
Oh, and all of them are pre-set with your new lipgloss logo. Say hello to instant convenience and results!
Having a solid social media marketing strategy allows you to efficiently promote your lipgloss business to your target audiences. Understanding what the platforms have to offer is a critical benefit in deciding where to specialize.
For example, statistics show that more women use Instagram than men, whereas Twitter and Facebook significantly have more male users than female users. Naturally, it makes more sense to promote on Instagram because that is where your primary demographic lies.
You may also use the platform to post gorgeous images of your lip glosses with fun and descriptive captions. But take note, before you post anything, you need to have a well-perceived credible business for users to truly notice you. And a way to build credibility in your lipgloss business is to make your social media presence consistent.
A social media kit offers this consistency. LOGO.com gives you ready-to-use files for all your social media platforms such as Facebook, Instagram, LinkedIn, Youtube, and Twitter. It’s always a good idea to have this in your arsenal should you decide to explore more social media channels. Who knows what heights your lipgloss business could reach?
More importantly, to have a lipgloss business, you need a website for customers to place orders on your products. LOGO.com offers a website builder, which gives you countless possibilities for how you want to use it to promote your business.
You can make it a company website to feature your products, brand statements, and positive feedback. You can also use it for diving into other forms of promotion, such as creating blogs and content about your journey in starting a lipgloss business— providing tips for aspiring makeup moguls while also building your brand.
A logo is the core of your visual branding needs because it builds a strong foundation between you and your target market. It shows that you care about your lipgloss business enough to brand it properly.
Compelling logos can ultimately set you apart from the competition, and they can potentially tell users a story with a single glance.
If you want to learn more, please visit our website 168 diodes laser lipo melt body slimming weight loss, velashape rf vacuum cavitation body slimming machine, effective 660nm diode laser hair growth machine.